HIT.C is inspired by the phrase ”Heads In The Clouds” by taking the unique form of clouds and placing them throughout all my artwork and visual representation. To expand to the tangible world, I create beanbags to take the form of clouds. The beanbags are meant to build upon and encourage human interaction through social events and spaces.
PROBLEM
Creative innovation demands the right time and space for ideas to flow out of the mind and be transferred to whatever agent you have. It is essential that a “vibe” is created and artists feel inspired. Without this, they are often too stressed and uncomfortable to work at their full potential. One of the first steps involving peak performance encompasses being relaxed enough to function. This includes not only physical comfort but also mental and visual solace. Your overall comfort will always be essential, whether at home or in your studio.
SOLUTION
HIT.C bean bags provide people with enough comfort and flexibility to ease tension while looking aesthetically pleasing in any environment. Neck and back pains are too common when dealing with rigid and mechanical furniture. Whether reading, drawing, playing music, or simply taking a nap, HIT.C bean bags provide total support, allowing you to focus on the task at hand without any stress. This caters to artists, entertainers, professionals, and the hobbyist alike.
Videography by Samson Binutu at Cruefilms
Set design by Walter Atta
BABA REV
Fela Kuti's artistic expression went beyond the fusion of traditional African sounds, funk, soul, jazz, and Western music. It was the powerful message he conveyed through his music that truly resonated. His music was a voice for the people and inspired by the people. Fela Kuti was deeply connected to his audience, and his music continues to transcend time, carrying his legacy forward. His enduring impact lies not only in the melodies and rhythms but in the profound message of social consciousness and empowerment that his music embodies.
BLUE PROPHET
Nipsey Hussle drew inspiration from hip hop to share his life experiences, impart valuable lessons, and empower African Americans. He recognized their inherent talents and stressed the importance of capitalizing on these strengths. He bridged the resource gap in black neighborhoods, addressing systemic inequalities, and providing opportunities typically found elsewhere. Nipsey Hussle's legacy is rooted in his profound understanding of cultural richness and its significance. He uplifted his community, nurtured talents, and fostered unity. Through his music and philanthropy, he left an indelible mark. His legacy serves as a reminder of the immense potential within marginalized communities, urging others to embrace their cultural value.
MUMBO MAN MOE
Mumbo sauce, a quintessential part of DC culture, holds a significance akin to cheesesteaks in Philly or pizza in NY. It flows through the veins of DC natives, representing their identity and heritage. Now, imagine a native who embodies the essence of mumbo sauce, a living embodiment of this beloved sauce. What if this individual also carries the rich cultural background of being a first-generation Nigerian American? The story that unfolds from this fusion of identities is filled with intrigue and uniqueness. It's a tale that intertwines the flavors of local tradition and diverse heritage, offering a glimpse into a narrative that is as vibrant and diverse as the city itself.
Videography by Owen Hart